A return policy content should include a clear return window, the conditions for returns (like being unused and in original packaging), the process for initiating a return, what the refund or exchange options are, and who is responsible for return shipping costs. Key details to cover are the return timeframe, the condition the item must be in, how to start the process, what form refunds take (e.g., store credit, original payment method), and whether any restocking fees or return shipping costs apply.